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Profiles 

Justin Hewelt, Global Director, Brand, Product & Marketing
PayMedia Consulting Group

Justin is the Director and Founder of PayMedia Consulting Group, providing strategic support and knowledge to leading Digital Broadcasters and Pay TV operators around the world.

Justin Hewelt has written for a number of leading industry publications including Cable & Satellite Europe, Broadcast, Multichannel News International and Interspace. He is also one of the original co-founders of the Global Interactive TV networking organisation 'Broadband Bananas'  Working alongside Gay Bell (Platform PR), Clare Bramley and  Ferhan Cook, (Mediaplay Intl / Anyscreen Productions ) Broadband Bananas built up a membership of more than 25,000 digital TV professionals and an online archive of more than 450 video examples of interactive television via its web portal before its purchase by Digital Media Publishing in 2005.

Justin works alongside leading figures in the global Pay TV industry, providing strategic advice, industry reports, relevant case-studies and introductions. Justin provides unique skills in the areas of Pay TV Product Development and Marketing, Brand Development, Business Strategy, as well as specialist skills in User Interface, Electronic Programme Guides and interactive services. Justin has helped a number of key operators around the world develop, launch and market HD, PVR and other advanced products and services.

Janet Greco, Senior Consultant

Janet Greco is co-Founder and Principal Consultant of Broadcast Projects, and founder of EPG Metadata Consulting, both established in 2004. She is a specialist in metadata aggregation, Electronic Program Guides, search and content navigation, and has contributed to various metadata and content identification standardization groups over the years. She previously founded Europe’s first EPG data aggregation business, Infomedia S.A., established in Luxembourg in 1991, now Europe’s largest metadata aggregation company. Infomedia was the first pan-European company to aggregate and distribute multiple language TV program listings online, and to harmonize TV program genres for interactive EPGs under a universal classification scheme.

She has worked with cable operators, system integrators, broadcasters, content providers and publishers in 20+ European countries. She has participated in various data standardization and content identification committees including the UK Digital Television Group’s sub-group on PVR Information Exchange, TV Anytime and ISAN. She is currently working with broadcasters, pay TV platforms, metadata aggregation companies and video search technology providers advising on business development strategies, metadata optimization and emerging content navigation platforms.

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