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Pricing & Packaging in Pay TV
Many new pricing and packaging models have emerged in recent years which go beyond the Basic and Premium tiers and monthly subscription charges that emerged from the US cable industry in the 1970s.
Satellite and Cable incumbents are now being challenged by new IPTV services that promise to offer more flexibility, more convenience and more choices to the consumer and so the industry needs to evolve and respond, offering more tailored services to the consumer, but retaining sufficient simplicity so that consumers are not alienated or confused by over-complex calculations and hidden clauses.
Some of these IPTV challengers such as PCCW's 'Now Broadband TV' offer 'a-la-carte' pricing models which have helped the company to challenge the dominance of Hong Kong's local cable incumbent 'i-Cable'. Other new entrants have removed long-term contractual commitments as a way of ensuring continued growth in markets where Pay TV is struggling to increase its penetration.
Australian Regional Pay TV Operator Austar Removes Contractual Lock-In Requirements (Townsville Bulletin, 26 January 2008)
IPTV operator BT Vision and their VOD Subscription Charges
BSkyB Advanced Product Purchase Costs and Discounting Options
To understand how PayMedia can help you develop your own competitive pricing strategies and respond to the changing needs of both potential and existing consumers, please contact us. Email email@example.com