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Rogers like many VOD providers is moving towards a simultaneous DVD and VOD launch window for selected titles

Clearly IPTV operators face a significant challenge in differentiating their offer from incumbent cable and satellite operators.

Small subscriber numbers make it uneconomical to invest too heavily in content and services that are resource heavy or untried, but at the same time, IPTV faces the problem of being seen as a 'me-too' service, particularly in the US market.

We will address issues such as what content to offer, (particularly content that can compliment broadcast TV) and the optimal ways of presenting that content to consumers so that they embrace VOD, just as many consumers are embracing multi-channel TV and PVR products.

Most importantly, PayMedia and our partners can help existing and emerging IPTV networks to enhance and monetise their IPTV services.

Many IPTV networks face the challenge of making their offer more relevant and appealing to both existing and potential subscribers. On this site and through our consulting work we will begin to illustrate how operators can help deliver an integrated series of products around the 'digital lifestyle' of their customers and enhance the way they interact with and plan their viewing.

In many ways, our work on EPG, Marketing, User Interfaces, Metadata, Enhanced TV, Pricing and Packaging and Mobile TV are all critical to defining and enhancing the IPTV product offer. 

In addition, PayMedia and our partners offer an IPTV / VOD tracking service, listing and updating on a regular basis the content offer on major IPTV and cable VOD deployments around the world. To find out more about this service, and our work in the IPTV space, email justin@paymedia.co.uk