|
PayMedia Consulting Group Tel: +44 207 403 4807
[ ABOUT US ] [ SERVICES ] [ CLIENTS ] [ CONTACTS ] [ PROFILES ] [ MONITORING & CASE STUDIES ]
HD Marketing
Sky HD Magazine Advertising Many Pay TV operators around the world see HD as critical in enhancing their business fortunes as the distribution of video via the internet and other digital platforms becomes ubiquitous and commoditised. PayMedia has tracked the launch and ongoing marketing strategy of HD products at a number of Pay TV operators around the world, interpreting and understanding the core messages behind these products. Of course, not every campaign is the same. The pace at which consumers have embraced high-resolution, flat-screen TV's has not been the same, with noticeable differences across the European market. Campaigns which kicked off HD that talked about pixels and technical wizardry that were targeted at early adopters are now being replaced by more subtle campaigns that talk about feelings and emotions rather than technology. To find out more about HD marketing strategies across TV, Radio, Print and Outdoor from around the world, please contact justin@paymedia.co.uk
DirecTV Magazine Advertising
|
