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QUESTIONS PAYMEDIA CAN HELP ANSWER...
How can Pay TV
operators avoid cord-cutting behaviours in their customer base?
What is the impact of
over-the-top (OTT) services on Pay TV landscapes?
How can interactive
services be successfully used to differentiate, improve customer
service and reduce churn?

Who are the leading IPTV
providers worldwide and why are they successful?
What kinds of
interactive content and services should Cable, Satellite and IPTV services be
providing to their subscribers?
How are leading Pay TV
operators launching and marketing HDTV services?

How can
user-generated content be exploited by Emerging IPTV and
Traditional Pay TV operators?
What impact will IPTV and OTT have in
incumbent Cable & Satellite providers?
How can
On-Demand services be made more compelling?
How do you accelerate the
switch-off of analogue TV broadcasts and how can traditional
broadcasters benefit?

What tactics
are IPTV operators using to differentiate their offer in leading
markets?
What are consumer responses to
triple and quad-play marketing?

How can
operators improve their pay-to-basic ratios?
What impact can customer
insight, behavioural tracking, personalisation, and
recommendation have on customer contribution and loyalty?
How can simple
improvements to the user-interface, navigation and the
Electronic Programme Guide be used to raise customer
satisfaction and reduce churn?

What impact do middleware
choices have the on success of a Pay TV offer?
What is
'Catch-Up TV' and how does it differ from the concept of the
Network PVR?
How are Pay TV operators
delivering 3D TV services to their subscribers and what is the
consumer response?
How are
operators delivering and marketing integrated, connected-home
products and services?
For answers to these and other
key questions, contact us directly via telephone or email:
Tel: +44 207 403 4807
justin@paymedia.co.uk |
Introduction
PayMedia is a
consultancy and publisher which provides strategic
consulting in pay tv, digital
television, interactive television, connected TV and emerging
entertainment distribution platforms.
Free Trial
of 'Marketing Monitor' Newsletter
Access a Free 1
Month Trial of our Marketing Monitor Newsletter, tracking
the latest developments in Pay TV marketing, communications and
product strategy from around the world.

For terms and conditions, and samples of
the service, email
justin@paymedia.co.uk or visit our
Monitoring & Case Studies section
Business Overview
PayMedia's capabilities
have been built through extensive experience in the development of
Digital and Pay TV services in the UK, Europe and throughout the rest of the World.
PayMedia already
works with a number of leading digital TV platforms, as well as
major content owners, brands and agencies, providing custom
research, strategic advice and support to senior
management
PayMedia, in
partnership with
[tbb\*] thebrainbehind provides
'Marketing Monitor' - a subscription service which tracks and
interprets the product, brand and marketing strategy of leading Pay TV
operators and Digital TV networks worldwide.
Visit our Monitoring
Section to browse some examples from the Marketing Monitor
service.
To find out more about the services
PayMedia offers please review the
services
section of this site or contact
Justin Hewelt, Director
PayMedia Consulting Group.
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Hot Topics
Tsssssss! Here are some of the
'Hot Topics' that PayMedia & its partners are exploring at the moment.
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Partnerships
PayMedia works in partnership with
other leading consultancies around the world, providing additional expertise and
geographic coverage, and offering a best-of-breed solution for our
clients.
Our partners include :

[tbb\*]
thebrainbehind ;
http://www.thebrainbehind.com
[tbb\*] thebrainbehind offers
strategic consultancy focused on product development and strategic
planning within the area of digital media.
[tbb\*] is made up of international analysts and consultants,
each one an experienced expert in his/her field.
[tbb\*] provides project management for technical solutions,
specification processes of new systems and applications are part of
our daily business. Beyond developing products and strategies
matching its client's goals, [tbb\*] also supports its
clients in finding the most suitable partners for each business
case.

http://www.broadcastprojects.com
Broadcast Projects is an international
alliance of independent consultants, covering all aspects of digital
television and emerging entertainment distribution platforms and
technologies.
Broadcast Projects' collective expertise covers such technologies
and issues as HDTV, VOD, IPTV, Metadata, Electronic Program Guides
and the development of Advanced TV Guides/Search and Content
Navigation strategies, Pay TV Marketing, Transactional TV, Technical
and Metadata Standards, Convergence, Regulatory Policy and Business
Development Strategy.
Using a shared knowledge knowledge center, Broadcast Projects
collaborates on projects and matches its industry-leading expertise
to the needs of our clients. The group's output includes research,
studies, monitoring services, workshops and publications, as well as
strategic and management consulting to major media, entertainment
and technology companies worldwide.
Guide Products (EPG) and User Interfaces
Over the past 6 years, PayMedia has
conducted an extensive review of the Electronic Programme Guides,
User Experience and Design of leading Pay TV platforms around the
world including Satellite, Cable, IPTV and Hybrid products.
At each platform, PayMedia captures
high-quality digital video and screen-shots, allowing us to comment
on and interpret the user experience and identify creative design
and new features. We cover Standard, PVR and HD set-top-boxes, and
review the usability in light of the underlying set-top-box hardware
and the chosen distribution technology.

Platforms captured include:
ZON (Portugal) TPS (France) Canalsat Pilotime (France) BSkyB (UK)
BT Vision (UK) Freeview+ (UK) Talk Talk TV - Tiscali -
Homechoice (UK) Virgin Media V+ and Virgin Media TiVo (UK) Sky Italia
(Italy) Fastweb (Italy) NowTV (Hong Kong) FOXTEL
(Australia) AUSTAR (Australia) Canal Digital
(Scandinavia) Viasat (Scandinavia) Telenet (Belgium)
Belgacom (Belgium) UPC (Netherlands) KPN
Interactieve TV (Netherlands) Neuf (France) Orange TV
(France) Imagenio (Spain) Digital Plus (Spain)
Jazztel (Spain) Nova (Greece) Starhub (Singapore)
Multichoice (South Africa) Comcast (US) Time Warner
(US) ExpressVu (Canada) Dish Network (USA) Uverse
(USA) DirecTV (USA) Homezone (USA) Club Internet
(France) T-Home (Germany) KDG (Germany) Premiere /
SKY Deutschland (Germany) Rogers (Canada) Telstra
T-Box (Australia)
Also games consoles, Blu-Ray players and
connected devices including PS3, X-Box 360, Samsung
Connected TVs, LG Connected TVs, SONY Internet TVs,
Panasonic Connected TVs, Boxee, Roku, Apple TV
, Vudu (USA) etc.
See our UI Catalogue by
Clicking Here
Guide Enhancements & Next Generation
EPGs
PayMedia also helps our clients to
deliver enhancements to their existing guide products and define
product roadmaps for advanced guides. Should you be interested to
explore our work in this area, or obtain video or screenshots of the platforms
covered by PayMedia, please contact:
justin@paymedia.co.uk
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